Lulu and Borders Join Forces for Self-Publishing Boon

February 16, 2008

Lulu has teamed with Borders to help you produce a professionally bound book, list it on the Borders website (once it launches), and display it in Borders stores.

After field-testing, Borders unveiled the program this week upon the opening of its first concept store in the nation, located in Ann Arbor, Michigan. Borders Personal Publishing is available in the concept store’s Digital Center through interactive kiosks, and will also be accessible via these digital kiosks in 13 additional concept stores Borders plans to open across the nation in 2008. Existing Borders superstores across the country do not have these self-publishing kiosks but will soon offer a Borders Personal Publishing how-to book as well as informational literature on the program.

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